SO
Channel 4 · Ended
Secrets of the Middle Aisle
2022
Last aired: S1 E2, Secrets of the Middle Aisle at Christmas · 2022-12-05
From heated dressing gowns to Himalayan salt lamps, Denise Van Outen explores the eclectic items we never realised we needed that are luring us to the middle aisles of Lidl and Aldi.
Season 1
E1
Episode 1
2022-11-28 · 60 min
Part one of two. How supermarkets Lidl and Aldi have created shopping destinations in their middle aisles, luring in customers with eclectic products they never realised they needed and creating social media sensations. Denise Van Outen uncovers the clever psychological strategies behind the seemingly disorganised middle aisles, discovering how the German discount supermarkets exploit consumer's fears of `missing out" to encourage them to keep coming back for more deals.
E2
Secrets of the Middle Aisle at Christmas
2022-12-05 · 60 min
Part two of two. Denise Van Outen finds out how Lidl and Aldi are taking on the big-name stores this Christmas, a period that often sees a downturn in their fortunes as customers seek premium food, drink and presents. This year, they hope to keep our attention with novelty presents and brands that resemble high-end products at a much cheaper price.
TV listings and show data from TVmaze.
Denise Van Outen
Presenter